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Jeff Longhurst has been appointed director of operations at Gener8 Finance. Having formed Independent Growth Finance with Gener8’s managing director David Richards in 1997, Jeff is now rejoining his old partner in order to promote the continued growth and expansion of Gener8. Jeff’s appointment acts as a strategic launchpad to further improve interaction and inclusivity with the business’s existing client base. His individual approach to business management has been borne out through his successes with both small and large organisations, including most recently at Credit Agricole Commercial Finance. During his long career in the asset-based lending industry, including his chairmanship of the Asset Based Finance Association, Jeff has earned the respect of affiliates and competitors alike. Other Business Money News
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